The Real Secret of Thoroughly Excellent Companies
Peter Bregman on The Real Secret of Thoroughly Excellent Companies:
Trust is as simple as following through on your commitments. Every sales person knows the way to make a quick sale is to develop quick trust. A good sales person will send you an article with a little note saying it made her think of you. That builds a relationship.
But a great sales person will call you to tell you she saw an article that made her think of you and promise to send it to you. Then she'll send it. That builds trust.
Great sales people create an opportunity to fulfill a commitment -- even when one doesn't naturally exist -- and then fulfill it. Like Issy Sharp's promise to visit Michael in Toronto.
Labels: leadership, work
