Rubik's Cube

Here's an "insight" from the Customer Analytics & Consumer Insights conference that I am attending in Singapore this week.

Rubik's Cube is back in fashion again. It was invented in 1974. I last played with one in my teens, many (many) years ago.

When Toys"R"Us started marketing the cube at its stores, they realised that consumers walked in, and loved playing with the product. But they weren't buying it.

Upon conducting a study, they realised that people were more likely to buy the Rubik's Cube if they knew how to complete it. Toys"R"Us then came up with a 7-step guide to completing the cube. Sales spiked in no time. Neat, huh?

So, when was the last time you solved the Rubik's Cube?